Karim Hemani, on "Omnichannel Strategy" @ eTail Canada, April 29 - 4:30pm

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Omni-channel Outcomes vs. Multi-channel Outputs. Let's Talk Outcomes.

Rest assured, the last decade wasn’t a wasted effort. Your multi-channel presence is the foundation for building a comprehensive, customer-centric, brand & technology strategy. Join Karim Hemani, former eCommerce & Channel Integration executive at Sears Canada, as he shares his perspectives on how to construct and execute an outcome-driven Omni-channel Strategy.

- What’s the difference between Omni- and Multi- Channel?
- The challenges aren’t unique, but the solutions can be
- Defining outcomes vs. outputs in your media strategy
- If content is the heart, IT is the backbone
- The role of Chief Omnichannel Officer

Link to Agenda Day 1:
http://www.wbresearch.com/etailcanada/dayone.aspx (4:30pm, Track B)